The Coleman Company, Inc., you know, the one that manufactures and sells camping and outdoor equipment, recently released a commercial that talks about their products being used to bring people together in social settings. Obviously this is referring to bringing families and friends together through camping and participating in outdoor activities by using their products. I feel that this commercial is spot on with it’s messaging. However, in today’s world, we interact with our friends and family through social spaces such as Facebook, MySpace, Twitter, and so forth… When companies are advertising their brands online, it is critical that they are engaging their clients in the places that they are spending their time – social spaces. This can be accomplished through specific social networking campaigns or even contests driven by social spaces. If you expect to be successful online, you better be in social spaces.
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